We offer every client
our record of experience and creativity, our network of
specialized resources, and our commitment to the successful
completion of each contract to the satisfaction of each
client.
Marketing and Sales
The development must meet the present and future
demand of the market, prospective tenants, and owners. The professional
marketing, sales and leasing of a project is a crucial step
in ensuring the viability of a development.
Marketing
Evaluate Competitive Environment
Establish Marketing Plan
Set Performance Benchmarks
Sales
Establish Sales Goals
Negotiate Sales Agreements
Prepare Sales Materials
Development of Market Strategy
The implementation of creative financing and
realistic operating and development budgets are cornerstones
of development success. The implementation of creative financing
and realistic operating and development budgets are cornerstones
of development success. The changing healthcare delivery and
financing environments require expert application of timely,
sophisticated knowledge. Strategies for development of a healthcare
facility are built upon sophisticated knowledge of market conditions.
A thorough analysis is conducted to make certain that the objectives
can be supported by market conditions.
Identification of Market Opportunities
Plan of Implementation to Capture Market Opportunities
Market Feasibility Study
Identification and Implementation Plan for Identified
Market Opportunities
Regulatory Environment/Health Care
Industry Trends
Financial Environment
Competitive Market
Use of Capital and Competitive Financing Options
Market Feasibility Studies
Essential to financial success is a thorough
evaluation of the market within which a facility must compete,
coupled with an identification of realistic opportunities and
liabilities. These elements form the basis for determining the
market feasibility of a project. Customized to meet client needs,
Market Feasibility Studies are especially critical to the success
of Healthcare facilities, which today must compete aggressively
in a fluid and demanding economic climate.
Accurate Identification of Project
Service Area
Demographic Analysis of Service Area with Projections
Economic Profile of Service Area Population
Geographic Distribution of Existing Patient
or Customer Base
Evaluation of Current Volumes and Services
Analysis of Existing Service Infrastructure
Determination of Total Market Volumes and Existing
Market Share
Identification of Market Opportunities and Liabilities
Development of Utilization Projections
Impact of Project on Existing systems
Analysis of Project Potential for Growth and
Profitability
